Keeping Your Information Private
Why does Tracy Bianco have a privacy policy on her website?
To help those who are concerned with how their Personally Identifiable Information (PII) is being used online by Tracy Bianco.
Personally Identifiable Information is described in US privacy law and information security as: Information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
This privacy policy will help you to get a clear understanding of how Tracy Bianco collects, uses, protects, or otherwise handles your Personally Identifiable Information obtained via Tracy Bianco’s website.
What personal information does Tracy Bianco collect from the people who visit her blog or website?
When registering to subscribe to Tracy Bianco’s email list, you may be asked to enter your name, email address, phone number or other details to help you with your experience. This same information may be requested if you fill out the contact form on the contact page.
When does Tracy Bianco collect information?
Tracy Bianco only collects information from you when you subscribe to a newsletter, fill out a form, or enter information on her site.
How does Tracy Bianco use your information?
President and Founder, Tracy Bianco, uses the information collected from you when you subscribe to her email list or fill out a form in the following ways:
- To personalize your experience and to allow her to deliver the type of content and product offerings in which you are most interested.
- To improve her website in order to better serve you and other visitors.
- To allow her to better serve you in responding to your requests for customer service.
- To send periodic emails regarding services and programs.
- To follow up with you after correspondence (live chat, email, or phone inquiries)
How does Tracy Bianco protect your information?
Tracy Bianco does not use vulnerability scanning and/or scanning to PCI standards. What does that mean? It means she doesn’t accept payment via her website. Instead, she uses an external PCI compliant payment gateway to handle all credit card transactions, keeping your sensitive payment information as secure as possible. All transactions are processed through a gateway provider and are not stored or processed on her servers.
Her website also undergoes regular malware scanning. This is to ensure the website hasn’t been compromised in some way to mine information for an unknown party.
The personal information she does collect is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. And those individuals are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology, again as a measure to help ensure information isn’t being redirected to any untrustworthy entities, such as a hacker.
To help keep your information as secure as possible, she has set up a variety of security measures to automatically protect information when a user enters, submits, or accesses their information to maintain the safety of your personal information.
Does Tracy Bianco use cookies?
Tracy Bianco does not use cookies for tracking purposes. The only cookies used are those sent by Google Analytics for gathering website visitor usage data to improve the website.
Furthermore, if you’d like to be notified every time a cookie is sent by other websites, you can choose to enable cookie notification settings within your browser. Or you can choose to disable all cookies, so you won’t receive any. You do this through your browser settings. As every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, your user experience on the Tracy Bianco website will not be impacted.
Third-Party Disclosure
Tracy Bianco does not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information. This does not include website hosting partners and other parties who assist her in operating the website, conducting business, or serving users, so long as those parties agree to keep this information confidential. She may also release information when its release is appropriate to comply with the law, to enforce her site policies, or to protect hers or others’ rights, property, or safety.
As for non-personally identifiable visitor information, she may provide such information to other parties for marketing, advertising, or other uses.
Third-Party Links
Tracy Bianco does not include or offer third-party products or services on her website.
You can look at Google’s advertising requirements by visiting Google’s Advertising Principles. These requirements are in place to provide a positive experience for users. To learn more, go here.
She does not currently use Google AdSense Advertising on her website. But she may in the future. If in the future she chooses to use Google AdSense Advertising, the following statements will apply: Google, as a third-party vendor, uses cookies to serve ads on the website. Google’s use of the DART cookie enables it to serve ads to users based on previous visits to her website and other websites on the internet. You may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
As for the information she gathers via Google Analytics:
Tracy Bianco has enabled Google to use first-party cookies, third-party cookies, or other third-party identifiers together to
track data that allows Tracy Bianco to improve the website and offer visitors a better user experience.
California Online Privacy Protection Act
California Online Privacy Protection Act (aka “CalOPPA”) is the very first state law of its kind in the United States to require commercial websites and online services to post a privacy policy. The CalOPPA reaches well beyond California to require any person or company in the United States that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly what information is being collected and with whom that information is being shared. You can learn more about CalOPPA here if you’d like.
In accordance with CalOPPA, Tracy Bianco agrees to the following:
- Users can visit the website anonymously.
- A link to this privacy policy will remain on her home page or as a minimum, on the first significant page after entering her website.
- Her privacy policy link includes the word “privacy” and can easily be found on the page specified above.
Furthermore, users will be notified of any privacy policy changes on the privacy policy page. You can change any of your personal information you’ve provided by emailing Tracy Bianco at tracy@tracybianco.com.
How does her website handle Do Not Track signals?
Tracy Bianco honors Do Not Track signals when a Do Not Track browser mechanism is in place. In such an instance, she will also keep her cookies to herself as well as her advertisements.
Does her site allow third-party behavioral tracking?
Only that which Google Analytics tracks.
COPPA (Children Online Privacy Protection Act)
The Children Online Privacy Protection Act firmly puts the parent in control of a child’s privacy while browsing online. The Federal Trade Commission outlines what is required of those websites that are specifically marketing to children under the age of 13 years old. You can read it here if you’d like.
To be clear, she does not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles are the foundation for privacy law here in the United States. Understanding the Fair Information Practice Principles will better help you to understand general compliance with the various privacy laws enacted to protect personal information.
In accordance with Fair Information Practices, Tracy Bianco will notify you of a data breach that may have compromised your data via email, within 30 days of receiving notification of the data breach.
Tracy Bianco also recognizes your right to the Individual Redress Principle. This Principle requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that keeps our inboxes from being bombarded with unwanted advertisements. The Act sets the rules for commercial email, establishing requirements for commercial messages. The Act also gives recipients the right to have emails stopped from being sent to them, and it spells out penalties for violators.
The bottom line is that the CAN SPAM Act, like the General Data Protection Regulation, is all about consent. You should only ever receive email advertisements and marketing emails from individuals and companies you’ve chosen to receive such information from.
Tracy Bianco collects your email address in order to:
- Send information, respond to inquiries, or other requests or questions
- Market to her email list or to continue to send emails to clients after the original transaction has occurred.
In alignment with the CAN SPAM Act, she agrees to the following:
- She will not use false or misleading subjects or email addresses.
- She will identify the message as an advertisement or offer in some reasonable way.
- She will include the physical address of her business or headquarters.
- She will monitor third-party email marketing services for compliance, if one is used. Currently, one is not.
- She will quickly honor opt-out/unsubscribe requests.
- She will allow users to unsubscribe by using the link at the bottom of each of her email list emails.
If at any time you would like to unsubscribe from receiving future emails or general correspondence, you can email Tracy Bianco at
tracy@tracybianco.com, and you will be promptly removed from ALL correspondence.
General Data Protection Regulation
The General Data Protection Regulation (aka “GDPR) is a regulation put in place by the European Union. Its purpose is to protect the rights and freedoms of individuals by ensuring that data isn’t being processed without their consent.
In following the spirit of the regulation, Tracy Bianco will not use your information in a manner that is not outlined in this privacy policy. Furthermore, to ensure your consent, you will be required to confirm your consent to sharing your information prior to subscribing to her email list or submitting your information via her contact form.
Contacting Us
If there are any questions regarding this privacy policy, you may contact Tracy Bianco using the information below.
Tracy Bianco
830 E Pennsylvania Street
Staunton, IL 62088
USA
tracy@tracybianco.com
Last Edited on July 30, 2019
